About

With a strong foundation in fashion merchandising and leadership, I bring a passion for understated luxury and modern minimalism to every project. My experience spans managing diverse teams and developing brand strategies that emphasize quality craftsmanship, growth, and self-expression.

Driven by core values of authenticity and connection, I am dedicated to pushing the boundaries of fashion while maintaining a focus on timeless, subtle statement pieces that resonate with today’s dynamic professionals. My journey in fashion continues to evolve as I apply my versatile skill set to new creative and strategic challenges.

Data-Driven Storytelling – I use marketing tactics that resonate deeply with target audiences. Ensuring that brand communication is not only authentic but also effective in driving engagement and lasting connections.

Clarity

Authenticity

Connection

What Drives Me?

Marketing Insights

Key Insights

  • Virginia Commonwealth University

    • Bachelor of Arts in Fashion Merchandising

    • Minor in Marketing Insights

    • GPA: 3.379

    • Dean’s List: Fall 2022, Spring 2023

    • Time Management

    • Leadership

    • Efficiency

    • Customer Service Excellence

    • Conflict Resolution

    • Team Collaboration

  • MKTG 340 – Digital Marketing
    Skills: Social media strategies, content creation, digital branding.

    MKTG 315 – Buyer Behavior
    Skills: Customer psychology, consumer trends, decision-m

    MKTG 320 – International Marketing
    Skills: Global marketing, cross-cultural branding.

    Fashion Industry Relevant Courses:

    FASH 319 – Fashion Forecasting and Branding
    Skills: Trend analysis, brand development, market positioning.

    FASH 442 – Line Development Studio
    Skills: Product line creation, merchandising plans.

    FASH 340 – Technology in Fashion Merchandising
    Skills: Tech in fashion, software for design/merchandising.

    FASH 341 – Merchandise Planning and Control
    Skills: Inventory management, sales forecasting.

    FASH 445 – Retail Buying Simulation
    Skills: Buyer decision-making, retail analytics.

    Relevant Learned Skills:

    INFO 162 – Excel Digital Spreadsheet Skills
    Skills: Data analysis, budgeting, forecasting.

Interests
& Experiences